Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.
The Market Research Senior Associate will lead traditional primary and secondary research initiatives for the Commercial Card lines of business. Supporting product, marketing and strategic initiatives, the Market Research Senior Associate will have the opportunity to drive innovation and growth of the business by bringing the voice of the customer into the decision-making process.
Key responsibilities include:
Manages complex and/or large research projects including: definition of objectives, vendor evaluation and selection, determination of methodology, sample design, questionnaire development, monitoring of data collection, analysis and presentation of findings and recommendations to management.
Provides consultation to management within the line of business or to other lines of business on research needs and methods.
Develops and directs a variety of market research projects to provide management with information on customers, prospective customers, competitors, and new or existing services.
Directs and manages suppliers and customer panels in conducting specific projects.
Utilizes or develops new research techniques.
Strong qualitative and quantitative research skills across a variety of methodologies are critical for success in this role; experience using Primary and Secondary research to tell a holistic story is required.