Digital Product Marketing Director
Chase is the neighborhood bank for thousands of communities across the country Chase serves approximately one out of every six Americans through more than 5,600 bank branches; 19,000 ATMs; mortgage offices; online and mobile banking; as well as relationships with auto dealerships, schools and universities. Chase.com is the most visited banking portal in United States, and Chase Mobile users are growing at a rate of nearly 350,000 per month. With such a broad range of consumer businesses, the mission at Chase is quite simple: to be industry leader in customer experience. Chase has more than 250,000 employees across the world to help achieve this goal.
Chase is undertaking an aggressive digital transformation agenda, which builds on the success of the current mobile and online service offerings. Chase is investing in innovative ways to deepen customer engagement and profitability through the use of digital channels, specifically mobile. The ambition is to position Chase as the undisputed leader in digital payments and to enable Chase to deliver the highly personalized, real time experiences that customers increasingly expect.
The Digital Product Marketing Director is a key member of the Digital Product Marketing team for Chase Pay and is responsible for defining product marketing strategy, deepening marketing partnerships, & executing across functional groups.
The ideal candidate champions the customer experience, is forward-thinking and innovative, and willing to challenge the status quo. They are collaborative, having a management & partnership style that fosters teamwork and operational excellence.
The desired candidate understands the online & mobile landscape, is an avid user of payment applications and is familiar with the opportunities and challenges of the digital space.
In this role, the Digital Product Marketing Director will shape the future state of the Chase Pay product & platform by influencing key strategic platform partners to deliver a best-in-market experience for Chase customers.
The successful candidate will be outcome-focused, execution-oriented, and customer-obsessed. Understanding of enterprise business models, tracking roadmap delivery and execution is helpful to be successful
Candidates should have excellent written and oral communication skills, strong interpersonal skills, and outstanding analytical and research skills, as well as a passion for digital channels. In addition to being a seasoned, well-trained professional, the successful candidate will be a strategic thinker with the ability to inspire confidence from, and to collaborate closely with technology leaders and internal stakeholders.
Position Responsibilities & Activities
The individual will be required to:
- Serve as a cross-functional leader & collaborate with design, engineering and business teams
- Define business cases for new marketing capabilities, working collaboratively with internal product and engineering teams.
- Track and manage metrics associated with campaigns & marketing features.
Set & manage the end-to-end, cross-channel customer journey, from account opening to engaged customer, employing industry best practices around gamification & user retention
- Advocate for the Chase customer experience with new and existing platform partners, influencing strategic direction internally & externally.
- Prepare and present executive-level updates on future state and current state, inclusive of current production metrics
- Integrate data analytics, product metrics, user experience research, competitive and market analysis, and company goals to drive marketing initiatives
- Manage stakeholder communications to ensure business needs are met. Set and manage expectations through effective written and oral communications
Skills required (essential)
Candidates must have:
Bachelor's degree with outstanding academic credentials
10+ years enterprise-level marketing experience
Experience with developing & managing corporate partnerships
Deep knowledge of digital marketing best practices
Excellent time management skills and ability to prioritize and execute tasks within tight deadlines
Excellent analytical, oral and written communication skill
Proficiency with Microsoft Office
Excellent interpersonal skills necessary to work effectively with colleagues
The ability to facilitate meetings among stakeholders with diverse points of view
Detail-oriented & self-motivated team player, independent worker who needs little supervision
10 plus years professional experience at a large financial institution
Knowledge and experience working in retail banking, payments, e/m-commerce, online and mobile platforms is a plus
MBA preferred but not required
Knowledge of user-centric design methodologies