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Senior Digital Marketing Data Analyst

Job Description

The Chase Marketing and Customer Analytics team is an analytics center of excellence to marketers across the bank to analyze and optimize marketing programs while delivering a great experience for our customers. The team provides specialized skills in big data, business intelligence, (web) analytics, program analysis and optimization.  Turning insight into action for marketers across all lines of business (card, retail, mortgage), media types (paid, owned & earned) and marketing channels (video, display, search, affiliate, mobile, email and social), the team is critical to the overall efficacy of marketing across the firm.  The team has industry leading tools, processes and skills to convert analytics and insights into significant value for the business and our customers.
 
In this role, you will be the analytical expert for optimizing digital marketing and media programs across the organization.  Your expertise and insights will provide optimization for marketing plans (media), test & learn agendas and overall marketing efficiency for Chase. You will partner with strategic marketers to help them map their business goals into optimized marketing programs through your deep understanding and incorporation of digital analytics and optimization.  You will have a hand in the efficient use of marketing across the firm.
 
Your goal will be to make the insights from data analysis actionable to drive results across multiple brands, products and channels. Success in this role requires a strong foundation in data and analysis skills coupled with a proven ability to translate analytical insights in to comprehensive optimized marketing action plans.  Expert communication and collaboration skills are a must in tandem with a deep desire to optimize marketing plans that deliver significant value to the organization. Your key responsibilities will include: 
 
Media & Marketing Optimization
  • Collaborate with marketing partners on devising data-driven analysis that generate actionable insights for paid marketing programs
  • Define measurement plans for campaigns that link key business outcomes to performance measures and operational drivers
  • Ensure marketing optimization best practices are incorporated across the enterprise
  • Operates within established risk tolerances and meets risk and compliance obligations for marketing execution
  • Forecast scenarios for future marketing opportunities that leverage insights from analytical tools (like media mix modeling and multi-channel attribution)
Data Analysis
  • Define requirements for tracking, tagging and sourcing digital data across various platforms and sources to support key business objectives and actionable analysis
  • Guide implementation and refinement of data gathering across a multitude of platforms, including: web analytics, ad servers, mobile web sites/apps, bid management tools, search, email, social, content management, affiliate, video, etc.
  • Use web analytics (Adobe Insight/Adobe Site Catalyst), and other data tools/platforms (SQL, SAS, Greenplum & Hadoop) to assemble data from multiple sources
  • Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Tableau) and Excel
Analytical Insights
  • Participates in analytical assessments of marketing performance, isolating key drivers of performance
  • Generate insights that can be leveraged to optimize strategic improvements in marketing effectiveness  going forward
  • Create and present analysis that translate complex analysis into compelling marketing recommendations for business partners
  • Bachelor's degree in mathematics, statistics, econometrics, or related field (or equivalent work experience)
  • 3-5 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 3-5 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
  • 3-5 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 2-4 years of experience in conducting analyses that result in data-driven recommendations and opportunities  that solve business
  • 1-2 years experience with digital marketing campaign test design, reporting and optimization
  • 1-2 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • 1-2 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
  • Expert skills  in Microsoft Word, Excel, and PowerPoint;
  • Excel pivot table wizard
  • Superior written, oral communication and presentation skills with experience communicating effectively with all levels of management and partners
  • Experience presenting recommendations in a clear and concise way to "tell a story" with data
  • Ability to work effectively in cross-functional teams and influence business partners
  • Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
  • Strong passion for digital media and emerging technologies with a solid understanding of trends within marketing, web analytics, search, content analysis, social and mobile
  • Self-starter with out-of-the box problem solving skills who can provide thought leadership and drive results
  • Exceptional time management skills, with the ability to multi-task and keep numerous tasks on track
  • Must have a demonstrated superior attention to detailExperience using Big Data platforms is helpful (Hadoop, Greenplum)
Req #: 160031657
Location: Wilmington, DE US
Job Category: Marketing/Communications
Employment Type: Full Time
Potential Referral Amount: US Dollar (USD)

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