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Partner Marketing Analytics and Research Senior Associate- Hyatt

Job Description

The Marketing Analytics Senior Associate role is a mix of management, consulting and hands on data analysis (using Teradata, SQL, SAS & Excel).  The successful candidate will be able to develop & communicate the business implications of analytics to both internal Chase and external partners. The position will offer an opportunity to:

        Work closely with Segment Managers, Acquisitions, Credit/Risk and Partner teams on solving consumer based business problems and providing strategic insights through analytics, data mining, & segmentation of consumer purchase & demographic data.

        Interact with marketing managers and business partners in developing, analyzing and reporting on customer/consumer buying/usage trends, direct to consumer marketing initiatives and campaign results.

        Develop marketing & direct marketing test plans (sampling, test/control design) and reporting templates.

        Provide insight to drive Credit/Risk initiatives that enable profitable growth and management of the partner portfolio

        Provide a detailed understanding of the competitive landscape, understanding both competitor and geographic implications

        Drive analytical strategy across portfolio efforts and customer segments to ensure marketing and product effectiveness

        Ensure that analysis drives appropriate marketing investments decisions and optimizes marketing expense

 

This position will work closely with the Decision Technologies, Credit/Risk, Acquisitions, Finance, and the Partner Analytics groups to drive profitable marketing through customer insights.

Qualifications

 

        5+ years experience in Credit Card Services in an analytical / statistical-function.  Preference for T&E card experience

        Strong marketing skills and experience in CRM & Loyalty environments

        Strong written and oral presentation / communication skills - the ability to convey complex information simply and clearly to senior business leaders and partner

        Strong financial and reporting acumen

        Ability to manage multiple projects and prioritize work requirements to work in multi-disciplinary team setting

        Bachelor's Degree required, MBA in quantitative discipline preferred

        Strong Teradata, SAS, Unix, and SQL programming skills: Computer literacy/proficiency in data query tools and Excel, Essbase, MS Access, Visual Basic, MS Office

        Strong independent results-oriented person who can work in a fast-paced, changing environment

        Ability to work effectively across the organization and with the partner

Req #: 160031845
Location: Wilmington, DE US
Job Category: Marketing/Communications
Employment Type: Full Time
Potential Referral Amount: 0 US Dollar (USD)

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